Company Overview

Rovicare was founded to simplify care transitions in the integrated-care economy by providing innovative technology solutions for healthcare providers. Our platform helps improve discharge efficiency, patient satisfaction, reduce readmissions, and strengthen partner performance.

For more information about Rovicare, please visit: www.rovicare.com

Role Overview

We are seeking a strategic and results-driven Marketing Manager to lead marketing initiatives, strengthen brand visibility, and drive customer engagement.

This role will be responsible for developing and executing marketing strategies that support business growth, lead generation, and product adoption.

The ideal candidate must have strong experience in SaaS marketing within the healthcare or health-tech industry, with the ability to manage cross-channel marketing initiatives and deliver measurable outcomes in a fast-paced environment.

Key Responsibilities

Marketing Strategy & Brand Positioning

• Develop and execute marketing strategies aligned with company growth and product positioning
• Strengthen brand messaging, positioning, and visual identity across all marketing channels
• Ensure consistent communication of product value and differentiation in the healthcare market

Digital Marketing & Demand Generation

• Lead digital marketing initiatives including SEO, SEM, content marketing, email campaigns, and social media
• Plan and execute multi-channel campaigns to drive lead generation and customer acquisition
• Manage performance marketing campaigns and optimize ROI

Market Insights & Campaign Optimization

• Conduct market research and competitive analysis within the healthcare and SaaS landscape
• Track campaign performance and optimize strategies based on data insights
• Monitor key marketing metrics such as lead generation, engagement, and conversion rates

Events, Partnerships & Brand Awareness

• Plan and execute marketing events, webinars, trade shows, and promotional campaigns
• Build relationships with healthcare partners, vendors, and stakeholders
• Support PR and brand awareness initiatives

Team Collaboration & Budget Management

• Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business goals
• Manage marketing budgets and ensure efficient allocation of resources
• Mentor and guide junior marketing team members when required

Requirements

• 5–10 years of experience in marketing roles
• Mandatory experience in SaaS marketing
• Mandatory experience in healthcare or health-tech industry
• Strong expertise in digital marketing, content strategy, and campaign management
• Experience with marketing analytics and performance tracking tools
• Familiarity with CRM platforms such as HubSpot, Salesforce, or similar
• Excellent communication, strategic thinking, and project management skills

Nice to Have

• Experience in B2B SaaS or enterprise technology environments
• Experience with marketing automation and lead generation tools
• Ability to work in a fast-paced startup environment